Curriculum

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MBA Curriculum

Course Modules

Codes

Courses

Credits

Pre-Term

MBA3761.1603

Team Building

0.5

MBA3761.1605

Career Development Seminar

0.5

MBA3761.1604

Chinese Overview

2.0

LAGE CHINESE_2021

Chinese Language

4.0

Sub-total

7

Understanding the Basics

MBA3732.1606

Macroeconomics

2.0

MBA3732.1607

Managerial Economics

2.0

MBA3732.1608

Accounting

2.0

MBA3732.1609

Management Foundation-Methods of Business Management

2.0

MBA3732.1610

Management Foundation-Business Decision Making

2.0

Assessment: Mark of single course (50%) + Mark of Qualification Test (50%)

Sub-total

10

Management Foundation

MBA3731.1701

Strategic Management

2.0

MBA3731.1702

Marketing Management

2.0

MBA3731.1705

Operation Management

2.0

MBA3731.1704

Corporate Finance

2.0

MBA3731.1703

Human Resource Management

2.0

MBA3731.2101

Organizational Behavior

2.0

MBA3731.1706

Business Intelligence

2.0

Sub-total

14

Management Breadth

MBA3741.2111

Frontiers of Management Lecture Series

2.0

MBA3761.2101

Practice-Business and Leadership Programs

2.0

MBA3741.1708

Managerial Psychology

1.0

MBA3741.2109

Innovation and Entrepreneurial Management

1.0

MBA3741.2110

CSR and Business Ethics

1.0

MBA3741.1721

Overseas Study Trip/International Exchange (Optional)

2.0

Sub-total

7

Management Depth

Digital Transformation

MBA3740.2101

Digital Transformation Strategy

1.0

MBA3740.2102

Digital Platform and Enterprise Competitiveness

1.0

MBA3740.2103

Artificial intelligence and Management Practice

1.0

MBA3740.2104

Big Data Management and Application

1.0

Digital Marketing

MBA3740.2105

Digital Marketing Strategies

1.0

MBA3740.2106

Online Consumer Behavior

1.0

MBA3740.2107

Digital Marketing Operations

1.0

MBA3740.2108

Supply Chain Management in Digital Marketing

1.0

Fintech

MBA3740.2109

Quantification Technology and Program Trading

1.0

MBA3740.2110

Big Data for Financial Analysis and Decision

1.0

MBA3740.2111

Application of the Blockchain and Digital Currency

1.0

MBA3740.2112

Artificial Intelligence and Finance

1.0

Behavioral Science

MBA3740.2113

Job Crafting and Work Motivation

1.0

MBA3740.2114

Behavioral Finance and Investment Decision Making

1.0

MBA3740.2115

Business Experimentation and Managerial Decision-making

1.0

MBA3740.2116

Consumer Behavior

1.0

Borderless General Management

MBA3740.2117

Global Operations Management

1.0

MBA3740.2118

Cross-cultural Management

1.0

MBA3740.2119

Integrated Marketing

1.0

MBA3740.2120

Enterprise Digital Management

1.0

Fashion and Luxury Management

MBA3740.2121

Fashion and Brand Management

1.0

MBA3740.2122

International Marketing Strategies for Luxury and Fashion Goods

1.0

MBA3740.2123

Luxury and Fashion Products and Services Management

1.0

MBA3740.2124

Pricing, Distribution and Retail in Luxury and Fashion

1.0

Assessment: Students will be assessed on the completion of a comprehensive assignment in their chosen direction.

Sub-total

4

Thesis

MBA3760.2101

Literature Retrieval and Reading

1.0

MBA3760.2102

Thesis Writing (Research Ethics and Academic Norms included)

2.0

Sub-total

3

Sub-total

45


    Remarks:

1.  Courses are subjected to change.

2. The Frontiers of Management Lecture Series requires students to participate in at least 6 large-scale lecture activities hosted by various departments of the MBA Center during their studies, including professional direction forums, academic lectures, “Here Comes Somebody!”, academic conferences and forums, etc. (excluding opening ceremonies, graduation ceremonies, career development and other related activities).

3. The “Practice-Business and Leadership Programs” is a practice program. MBA Students are required to participate in the Entrepreneurship Competition or Case Competition in the form of individual or team and win the award, or the case can be selected into any authoritative Case Database, or own the “Golden Gull Award (金沙鸥)” in the Asia Pacific Business Schools Desert Adventure, and they can get the module’s credits directly. If students do not participate in any competition, or do not win any awards, they must submit a business plan or management case in the form of individuals or teams, and the business plan or case will be evaluated by experts. Students who get a “Pass” can also get this module’s credits.

4. Thesis: 3 credits in total. Students complete the course Literature Retrieval and Reading, finish the Literature Review and get 1 credit; Complete the thesis process under the guidance of the supervisor, pass the formal defense of the thesis, and get 2 credits.

5.          Course materials will be uploaded onto the Student Management System of SISU MBA (http://mbamis.shisu.edu.cn), including syllabus, PPT and other learning materials.




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