In this rapidly evolving digital era, new technologies and data-driven business environments present unprecedented opportunities and challenges for enterprises. To adapt to and seize this transformation, the MBA program at the School of Business and Management, Shanghai International Studies University (SISU), builds upon decades of experience in cultivating international management talents. Drawing extensively from the curriculum and training approaches of premier MBA programs at leading international business schools, while leveraging SISU’s strengths and uniqueness, the program has undergone a comprehensive upgrade. This revamped program epitomizes an internationalized, digital intelligent, and specialized approach, encompassing six concentrations: Fintech, Behavioral Science, Digital Marketing, Data Analysis and Business Computing, Digital Intelligent Borderless Management, Emerging Technologies and Integrated Media Management.
The newly introduced concentrations are designed to assist students in comprehending and addressing the business challenges of the digital era, while fostering their innovative thinking and data-driven solutions. Our commitment is to cultivate future business elites with advanced data intelligence and innovative mindset, who are equipped to thrive in the globalized competition and digital economic landscape.
Fintech
With the continuous advancement of technology and the digital transformation of financial services, new technologies are deeply integrated with finance, giving rise to fintech applications such as smart payment and program trading. These innovations are profoundly changing the way financial services operate and have become a crucial driver of the financial industry. It is foreseeable that fintech will become a vital indicator for the competitiveness of the financial sector, and the resulting financial transformation will lead to significant upgrades in China’s economic development. The concentration of Fintech aims to cultivate professionals with in-depth knowledge and comprehensive skills in both finance and technology. Students will gain an understanding of the fintech principles and skills, comprehend the implications of technological transformations, and improve the efficiency and quality of financial services. They will also develop critical thinking skills for financial investment and decision-making by applying intelligent trading, big data analysis, blockchain technology, and artificial intelligence (AI) algorithms.
Through courses in quantitative techniques and program trading, big data financial analysis and decision-making, blockchain and digital currencies, and AI application in finance, we offer students a holistic education spanning from cutting-edge theory to operational practice. Students will gain insights into the convergence of finance and technology, acquire advanced skills in big data analysis and quantitative trading, and develop the ability to address challenges and issues in financial services using technological solutions. Through this training process, students will enhance innovative thinking and be prepared to adapt to the ever-evolving landscape of the financial industry.
Behavioral Science
How did Toutiao get its name? How did online travel booking platforms set their prices? In fact, the success of leading companies like ByteDance and Booking.com is attributed to their accurate insights into the psychology and behavior of employees and users. New job opportunities heavily grounded in behavioral science are emerging as the world evolves, offering vast growth prospects. Behavioral science is an interdisciplinary field that seamlessly integrates knowledge from psychology, sociology, economics, and more. It is dedicated to researching the intricate patterns of human behavior, especially in working scenarios.
Incorporating behavioral science into management practices of the digital intelligent era, this concentration aims to cultivate versatile professionals who possess theory and methodology in behavioral science, analytical decision-making abilities, and the capacity to address real-world management challenges. The curriculum systematically delves into human behavior within management contexts, including how individuals make decisions based on bounded rationality, leverage human capital to achieve objectives, and gain strategic insights into consumers. From understanding how to satisfy employees’ psychological needs through management incentives to applying field study methods for business experiments that inform management decisions, the MBA courses in Behavioral Science equip students with the skills and insights needed to navigate complex organizational challenges and thrive in crucial leadership roles.
Digital Marketing
The ever-evolving landscape of AI, mobile technology, and consumer behavior has catalyzed a transformation in the entire digital marketing industry. Providing unique, interconnected, and seamless marketing experiences across all channels has become a challenge for marketing professionals. The Digital Marketing specialty is characterized by “innovative, interdisciplinary, and data-driven strategies”. It aims to cultivate individuals who can harness big data analytics, AI algorithms, and big model technologies to innovate marketing approaches, enhance the efficiency of content dissemination, and revolutionize business models in marketing services. Through courses in digital marketing strategy, online consumer behavior, data-driven marketing, and brand management in the digital era, students can thoroughly grasp the key frameworks and scientific tools for marketing decisions, therefore developing a mindset of insightful decision-making. This concentration enables students to excel in reshaping efficient digital marketing ecosystems using emerging marketing techniques, AI, and internet technologies.
Data Analysis and Business Computing
Digital intelligence is an irreversible trend in today’s society. Are you looking to go with the flow or become a pioneer at the forefront? The Data Analysis and Business Computing concentration is here to equip you with the hard skills of data analysis as your paddle, steer your thinking with a business data management mindset as your rudder, and empower you with core capabilities to ride the wave of data intelligence! As a response to the disruption from changing business models, this concentration is a key initiative in SISU’s MBA program, aiming to cultivate hybrid talents with technical and managerial skills and also well-versed in the core methodologies that bridge data analysis and business value. Graduates from this specialty will encompass mastery of essential data analysis skills as well as an understanding of business operations and management thinking. With the continuous evolution of big data and AI technologies, this concentration presents outstanding opportunities characterized by a high demand for talent, promising career prospects, potential for cross-disciplinary development, and a clear path to advancement.
Digital Intelligence For Borderless Administration
In the age of digital intelligence, the boundaries of global enterprise management are transcended by the newly emerged technology, posing existential questions for entrepreneurs undergoing digital transformation—where to pivot, why pivot, and how to succeed. The Digital Intelligent Borderless Management concentration is designed to nurture “digital-savvy, globally aware, strategically astute, directionally clear, and holistically adept” leaders in the new era. Through coursework covering corporate transformation management in the digital intelligent age, global supply chain management, borderless enterprise management, and big data resource management, students will gain deep insights into the dynamics of corporate change. Furthermore, they will acquire the skills to navigate global supply chain operations, understand the lifecycles of multinational enterprises, and use big data technology to initiate planning and holistic management for corporate transformation. Graduates of this concentration will possess exceptional capabilities to lead enterprises toward digital intelligent development.
Emerging Technologies and Integrated Media Management
This is an era of intelligent media, where everyone is both a consumer and a creator of media content! The rise of new media and the development of media integration is not only transforming the media landscape but also influencing the marketing channels of businesses and people’s lifestyles. The Emerging Technologies and Integrated Media Management specialization aims to cultivate professionals in integrated media operations and management, experts in brand communication and promotion planning, and specialists in customer insight and public relations strategy. Through courses in integrated media and digital intelligent communication, data analysis and media selection, AI and digital media content management, and management practices in new media platforms, students will be familiar with the operational rules of media platforms, master techniques for audience engagement, and acquire the qualities and abilities to leverage emerging technologies such as AI, VR/AR, and blockchain to empower business public relations.
Through the specialized courses in SISU’s MBA program, students will master cutting-edge business skills and knowledge. These courses will help students integrate digital and data-driven thinking into their daily work and decision-making, further enhancing their skill set. Students will learn how to use new technologies and data analysis to discover business opportunities, optimize processes, and create innovative solutions.
The MBA concentrations at SISU are committed to building a professional faculty team with a global perspective and a deep understanding of the practical differences between Chinese and foreign contexts. By bringing in professors with extensive experience in business management, we ensure that our MBA curriculum remains up-to-date and tailored to the specific needs of the region. At the same time, our faculty are encouraged to explore innovative teaching methods, incorporating team learning and case analysis, and with an emphasis on problem diagnosis and management, to provide our MBA students with more practical learning experiences. The curriculum focuses on cutting-edge fields, professional techniques, and interdisciplinary integration. Our aim is to foster function-oriented experts and interdisciplinary talents aligned with industry trends, who are to be management professionals harnessing new technologies and core advantages.
Through these specialized courses and practical experiences, it is expected that our students shall become leaders and decision-makers in the digital era, driving the future of business development!
