Song Yan: Data-Driven Enterprise Management and Transformation

Time:2020-11-02View:10

Time: November 8, 2020, 18:00

Venue:Online:Zoom,Offline: MBA Lecture Room, Hongkou Campus 

Speaker:Professor Song Yan

Topic: Data-Driven Enterprise Management and Transformation


Abstract:

Against the backdrop of comprehensive development of the digital economy during the 14th Five-Year Plan period, the digital transformation and upgrading of enterprises have stimulated the demand for organizational change. Enterprises are adopting various new technologies such as artificial intelligence, big data, and edge computing to drive management innovation and seek healthy development models and paths in response to new uncertain factors.

1. The status quo of data-driven enterprise development

2. The demand for transformation in data-driven enterprise management

3. Development elements of data-driven enterprise management

4. The innovative path of enterprise transformation


Guest Speaker:

Song Yan

Professor (Doctoral Supervisor)


Yan Song is a professor and Ph.D Supervisor at School of Business and Management, Shanghai International Studies University. Professor Song, majoring in Management Science and Engineering, graduated from Harbin Engineering University with a doctoral and Master degree. Her research interests include Big Data Analysis, Decision-making, and Crisis Management. Professor Song has published many papers in these areas in influential journals like Sustainability, Management World and etc. She also led many research projects funded by National Natural Science Foundation, Ministry of Technology, and other national and provincial projects.

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