Time:October 15, 2023, 13:30
Venue:Building 1, Hongkou Campus
Speaker:Professor Meng Liang
Topic: Insights into Chinese consumer values in 2023
Abstract:
In the past three years, public health has become the focus of most Chinese consumers. However, with the gradual recovery of the economy and consumption patterns, China's consumer market has been injected with new vitality. This recovery has not only led to the emergence of new consumer groups, needs and models, but also brought unprecedented challenges to the market. In this context, we cannot help but ask: What changes have Chinese consumer groups experienced in their consumption logic, psychology and behavior? In this open class, we will follow the steps of the speakers, gain in-depth insight into the mainstream values of today's Chinese consumers, and appreciate the charm of the strategic Consumer Insight course of SISU MBA Behavioral science.
Guest Speaker:
Meng Liang
Meng Liang is a Professor and doctoral supervisor at School of Business and Management, Shanghai International Studies University, who serves as Head of the Department of Management and Organizations, and Director of Institution of Organizational Behavior and Organizational Neuroscience. Dr. Meng received his Ph.D. of Management at Zhejiang University, worked as a Postdoctoral Researcher at the University of Pennsylvania, and was a visiting scholar at the Department of Psychology, Stanford University. He was awarded the Outstanding Doctoral Dissertation of Society of Management Science and Engineering of China. Dr. Meng serves as the reviewer for Swiss National Science Foundation (SNSF) and National Natural Science Foundation of China (NSFC), and has received several grants from NSFC and Ministry of Education of China (MoE). Now he works on work motivation, work design, and job crafting, and the research findings were previously reported by Harvard Business Review, The Huffington Post, etc.
