The disruptive influence of the internet and the digital transformation of traditional industries have created numerous opportunities. In the era of digital intelligence, no one can live without intelligent media, and everyone can be a part of it. The rise of new media and the development of media convergence, while shaping the industry, are also changing how enterprises do promotions and how people lead their lives. New Technology & Media Convergence Management is designed to cultivate managers of media convergence operation, experts of brand communication and promotion planning, and professionals of customer insights and PR strategy.
Students will acquire the skills needed to operate on various media platforms, convert users into loyal followers, and utilize new technologies such as AI, VR/AR, and block chain through courses including Media Convergence and Integrated Digital Intelligence Communication, Data Analysis and Media Screening, Artificial Intelligence and Content Management of Digital Media, and Practicum in New Media Operation and Management.
The 6th episode of #Introduction of Concentrations of SISU MBA:Technology Convergence Amid Emerging Digital Intelligence Media
Objectives
This concentration is designed to equip students with a digital intelligence business mindset, proficiency in fundamental big data and AI analysis techniques, an understanding of the current state and trends in media convergence in the digital era, and the competence of all-media screening and management.
Highlights
Shanghai International Studies University (SISU) is the first in China to have an MBA program in the concentration of New Technology & Media Convergence. Faculty includes top professors from the University of Pennsylvania and Georgia Institute of Technology and industry experts, providing a leading elite development model for versatile professionals who can effectively navigate the challenges of digitization.
Curriculum
Media Convergence and Integrated Digital Intelligence Communication
Data Analysis and Media Screening
Artificial Intelligence and Content Management of Digital Media
Operation and Management of Media Convergence
In addition to classroom lectures, SISU MBA program offers guest lectures by business leaders from national media convergence platforms and executives from the top 10 global PR consulting firms. It also includes interactions with executives from world-leading internet companies, corporate visits as well as practical experiences. Students will learn to develop an all-media Matrix Strategy through exploring the applications of big data, AI, blockchain and other technologies in new media and the market demand.
Career Development
SISU MBA is committed to fostering students' innovative thinking rather than focusing solely on skills. SISU MBA program encourages interdisciplinary integration of information technology and media knowledge to inspire more innovative and unique solutions. Graduates of this program will enjoy promising career prospects. They will be inter-disciplinary professionals with media convergence skills in in digital marketing, social media planning, startup incubators and new media management, infusing fresh vitality into new media relations of organizations. They will find opportunities in media, technology and entrepreneurship and forge successful careers.
