Behavioral Science

“How is behavioral science related to business management?”

Objectives

This concentration aims to cultivate versatile professionals in the context of digital intelligent transformation, equipping students with cutting-edge theory and methodology in behavioral science, analytical decision-making abilities, and the capacity to address complex real-world management challenges. 

Highlights

The program is set upon the top-level “Ministry of Education and Shanghai Key Laboratory of Brain-Machine Intelligence for Information Behavior”, Institute of Organizational Behavior and Organizational Neuroscience at SISU, and introduces a distinguished team of professors from University of Pennsylvania, Harvard University, Yale University, and other top domestic and international universities. It provides students with cutting-edge theories and professional knowledge, insights into the psychology and behavioral mechanism of people in management activities, and guidance from senior corporate executives on management practice and career development.

The courses combine theoretical learning, case analysis, business experiments, and project participation. They are engineered to enable students to gain a deep understanding of the psychology and behavioral mechanisms of people in management activities, grasp the key elements of applying behavioral science to management, and make management decisions with “people” at the core, with a view to improving organizational performance.

Curriculum

• Job Crafting and Management Incentives

• Strategic Consumer Insight

• Business Experiment

• Behavioral Finance and Investment Strategy

Career Development

The curriculum of this concentration is in line with that of the Wharton School and other top business schools, providing a series of tailor-made and forward-looking courses for MBA students. It systematically delves into human behavior within management contexts, including how individuals make decisions based on bounded rationality, leverage human capital to achieve objectives, and gain strategic insights into consumers. From understanding how to satisfy employees’ psychological needs through management incentives to applying field study methods for business experiments that inform management decisions, the MBA courses in Behavioral Science equip students with the skills and insights needed to navigate complex organizational challenges and thrive in crucial leadership roles.